Battle of Midway in World War II

Battle of Midway in World War II The Battle of Midway was fought June 4-7, 1942, during World War II (1939-1945) and was the turning point of the war in the Pacific. Commanders U.S. Navy Admiral Chester Nimitz, Commander-in-Chief, U.S. Pacific FleetRear Admiral Frank J. Fletcher, Task Force 17 (senior tactical commander)Rear Admiral Raymond Spruance, Task Force 16 Imperial Japanese Navy Admiral Isoroku Yamamoto, Commander-in-Chief, Combined Fleet Background In the months after their successful attack on the U.S. Pacific Fleet at Pearl Harbor, the Japanese commenced a rapid push south into the Netherlands East Indies and Malaya. Driving back the British, they captured Singapore in February 1942 before defeating a combined Allied fleet in the Java Sea. Landing in the Philippines, they swiftly occupied much of Luzon before overcoming Allied resistance on the Bataan Peninsula in April. In the wake of these stunning victories, the Japanese sought to extend their control by securing all of New Guinea and occupying the Solomon Islands.  Moving to block this thrust, Allied naval forces scored a strategic victory at the Battle of Coral Sea on May 4-8 despite losing the carrier USS Lexington (CV-2).   Yamamotos Plan Following this setback, the commander of the Japanese Combined Fleet, Admiral Isoroku Yamamoto, devised a plan to draw the remaining ships of the U.S. Pacific Fleet into a battle where they could be destroyed. To accomplish this, he planned to invade the island of Midway, 1,300 miles northwest of Hawaii. Dubbed Operation MI, Yamamotos plan called for coordinating several battle groups across large expanses of ocean. These included  Vice Admiral Chuichi Nagumos First Carrier Striking Force (4 carriers), Vice Admiral Nobutake Kondos invasion force, as well as the battleships of the First Fleet Main Force. This final unit was personally led by Yamamoto aboard the battleship Yamato. As Midway was key to Pearl Harbors defense, he believed the Americans would send their remaining aircraft carriers to protect the island. Due to faulty intelligence which had reported Yorktown sunk at Coral Sea, he believed only two American carriers remained in the Pacific. Nimitzs Response At Pearl Harbor, Admiral Chester Nimitz, Commander in Chief of the U.S. Pacific Fleet, was made aware of the impending attack by his team of cryptanalysts led by Lieutenant Commander Joseph Rochefort. Having successfully broken the Japanese JN-25 naval code, Rochefort was able to provide an outline of the Japanese plan of attack as well as the forces involved. To meet this threat, Nimitz dispatched Rear Admiral Raymond A. Spruance with the carriers USS Enterprise (CV-6) and USS Hornet (CV-8) to Midway hoping to surprise the Japanese. Though he had never commanded carriers previously, Spruance assumed this role as Vice Admiral William Bull Halsey was unavailable due to a severe case of dermatitis. The carrier USS Yorktown (CV-5), with Rear Admiral Frank J. Fletcher, followed two days later after damage received at Coral Sea was hastily repaired. Attack on Midway Around 9 a.m. on June 3, a PBY Catalina flying from Midway spotted Kondos force and reported its location. Acting on this information, a flight of nine B-17 Flying Fortresses took off from Midway and mounted an ineffective attack against the Japanese. At 4:30 a.m. on June 4, Nagumo launched 108 planes to attack Midway Island, as well as seven scout planes to locate the American fleet. As these aircraft were departing, 11 PBYs took off from Midway in search of Nagumos carriers. Brushing aside the islands small force of fighters, the Japanese planes pounded Midways installations. While returning to the carriers, the strike leaders recommended a second attack. In response, Nagumo ordered his reserve aircraft, which had been armed with torpedoes, to be rearmed with bombs. After this process had commenced, a scout plane from the cruiser Tone reported locating the American fleet. The Americans Arrive Upon receiving this news, Nagumo reversed his rearmament order. As a result, the hangar decks of the Japanese carriers were full of bombs, torpedoes, and fuel lines as ground crews scrambled to reequip the aircraft. As Nagumo vacillated, the first of Fletchers planes arrived over the Japanese fleet. Armed with sighting reports from the PBYs which had located the enemy at 5:34 a.m., Fletcher had begun launching his aircraft at 7 a.m. The first squadrons to arrive were the TBD Devastator torpedo bombers from Hornet (VT-8) and Enterprise (VT-6). Attacking at a low level, they failed to score a hit and suffered heavy casualties. In the case of the former, the entire squadron was lost with only Ensign George H. Gay, Jr. surviving after being rescued by a PBY after spending 30 hours in the water. Dive Bombers Strike the Japanese Though VT-8 and VT-6 did not do any damage, their attack, coupled with the late arrival of VT-3, pulled the Japanese combat air patrol out of position, leaving the fleet vulnerable. At 10:22 a.m., American SBD Dauntless dive bombers approaching from the southwest and northeast struck the carriers Kaga, Soryu, and Akagi. In less than six minutes they reduced the Japanese ships to burning wrecks. In response, the remaining Japanese carrier, Hiryu, launched a counter-strike. Arriving in two waves, its planes twice disabled Yorktown. Later that afternoon, American dive bombers located Hiryu and sank it, completing the victory. Aftermath On the night of June 4, both sides retired to plan their next move. By 2:55 a.m., Yamamoto ordered his fleet to return to base. In the following days, American aircraft sunk the cruiser Mikuma, while the Japanese submarine I-168 torpedoed and sank the disabled Yorktown. The defeat at Midway broke the back of the Japanese carrier fleet and resulted in the loss of invaluable aircrews. It also marked the end of major Japanese offensive operations as the initiative passed to the Americans. That August, U.S. Marines landed on Guadalcanal and began the long march to Tokyo. Casualties U.S. Pacific Fleet Losses 340 killedAircraft Carrier USS YorktownDestroyer USS Hammann145 aircraft Imperial Japanese Navy Losses 3,057 killedAircraft Carrier AkagiAircraft Carrier KagaAircraft Carrier SoryuAircraft Carrier HiryuHeavy Cruiser Mikuma228 aircraft

Study Tips for Math Homework and Math Tests

Study Tips for Math Homework and Math Tests There are several ways to study math. Some students need to use as many practice questions as possible, while other students can benefit by listening to the math lecture over and over. Find out which math tips help you most. Study Tips for Math at Home Make photocopies of textbook problems. Math books give you sample problems to solve, but they often dont give you enough similar problems to help you understand a process. You can photocopy or scan a page with good samples and re-work the problems several times, perhaps once a day. By solving the same problems over and over, youll better understand the processes that you go through.Buy used textbooks.  Sometimes we dont understand a concept because the explanation is just plain bad or its not written in a way we can understand. Its good to have an alternate text that gives alternate explanations and additional sample problems to work out. Many used bookstores will have inexpensive texts.Study actively.  Dont just work out a problem. Draw pictures and diagrams of a process and make up stories to go along with them. If you are an auditory learner you may want to make brief recordings of yourself defining some terms or processes. Read about helpful​ tactile learning tips  a nd  visual learning tips. Read actively.  Use sticky note flags to mark important things in your chapter or things you need to ask about in class. If you have a sample problem that youve worked out and youd like to have similar problems for additional practice, mark it with a flag and ask the teacher in class. Read the end of your assigned chapter first. Take a look at the problems youll be solving to get a preview of your goals. This gives your brain a framework to work with.Make flashcards for terms.  Flashcards are good for visual and tactile learners. They reinforce information as you see it and as you create it with your own hand.Use college prep study guides.  If you cant find an old textbook to use in addition to your class text, try using an SAT, ACT, or CLEP study guide. They often provide great explanations and sample problems. You can also find free online study guides for these tests.Take breaks.  If you come across a problem that you dont understand, read it over a few times and try- but then walk away from it and make a sandwich or do some other small task (not other homework). Your brain will continue to work on the problem subconsciously. Study Tips for Math in Class Review yesterdays notes before class.  In the minutes before class starts, look over notes from yesterday. Determine if there are any sample problems or concepts you should ask about.Record lectures.  If the teacher allows it, record your class. You will often find that you miss small steps in your notes or you dont quite pick up on an explanation that the teacher gives. A class recording will pick up everything. Auditory learners will really benefit from listening. Remember, just because your math class lasts 45 minutes, dont think youre going to end up with 45 minutes of lecture to listen to. Youll find that the actual talking time is about 15 minutes.Ask for extra sample problems.  Ask your teacher to solve sample problems. Thats a teachers job! Dont let a topic go by if you dont get it. Dont be shy.Draw anything the teacher draws.  If the teacher makes a drawing on the board, you should always copy it. Even if you dont think its important at the time or you dont understan d it at the time. You will! Study Tips for Math Tests Review old tests.  Old tests are the best clues to future tests. They are good for establishing a strong foundation for the newer information, but they also provide insight as to how the teacher thinks.Practice neatness.  How unfortunate would it be to miss a test question out of sloppiness? Its important to make sure you can line up problems neatly so you dont confuse yourself, and also to make sure you can tell your sevens from your ones.Find a study partner.  Youve heard it before, but its worth repeating. A study partner can test you and help you understand things you cant get on your own.Understand the process.  You sometimes hear that it doesnt matter how you come up with the right answer, just as long as you get there. This is not always true. You should always strive to understand an equation or a process.Is it logical?  As you work out a story problem, always give your answer the logic test. For example, if you are asked to find the speed of a car traveling between two distances, you are probably in trouble if your answer is 750 mph. Apply the logic test as you study so you dont repeat a faulty process during your test. xnynznx^{n} y^{n} z^{n} xn yn zn

Concepts of leadership Essay Example | Topics and Well Written Essays - 250 words - 1

Concepts of leadership - Essay Example Management, on the other hand, is a delegated authority. Managers are given formal roles by other people. In essence, they represent the interests of others. Management roles have goals that act as performance indicators. Managers have specific duties and roles such as planning, organizing and making decisions. Nursing managers have roles such as administration, financial management, and personnel management to meet the health objectives. In essence, management roles require managers to act in the best interest of the organization they lead. Leadership and management roles overlap in several aspects. Overlapping is especially common for nurses who fit to be both leaders and managers. Both leaders and managers try to strike a balance between the needs of the institution, patients and other employees. Thus, both leadership and management require critical skills such as interpersonal skills, critical thinking and coping. Such skills are essential in ensuring success. As a nurse leader, I would take advantage of the overlap to influence the welfare of nurses by seeking a management role. Leaders are influential especially if they have the management

Data Governance, Quality, Integration, and Security Essay

Data Governance, Quality, Integration, and Security - Essay Example Although these aspects are closely interrelated within a system, addressing and improving them independently results in better performance of the system as a whole (Arens, Chee, Hsu & Knoblock, 1993). Data Governance Data governance encompasses a set of procedures ensuring that important assets in data form are properly managed in all divisions of an enterprise (Abiteboul, Benjelloun & Milo, 2002). The processes ensure that data is trustworthy and employees can be held accountable for any harmful occurrences that take place due to low quality of data. The organization under review was found not to have effective control measures as to who accessed data and in what way. There were many cases of deleted or edited information by users other than the authorized owners. One way to improve data governance is by defining the governance process (Arens, Chee, Hsu & Knoblock, 1993). The organization needs to make data auditable and enable its accountability. This facilitates accurate monitorin g and effective reconciliation between the data source and its consumers. The process needs to cover initial input of data, its standardization and refinement along the whole information flow path (Resnik & Yarowsky, 2000). ... Accountability entails the creating and empowering governance roles in the company. The organization should create the roles at appropriate levels and assign them to dedicated owners and stewards (Arens, Chee, Hsu & Knoblock, 1993). With outsourcing of data governance and processing becoming a reality for most organizations, the responsibility hierarchy should be accountable to the owners of data. For example, an outsourcing agent will be held responsible by an organization for breach of governance committed by the outsourced service provider (Resnik & Yarowsky, 2000). Data Quality Data quality may be termed as the state of timeliness, validity, completeness, accuracy and consistency that render data suitable for the intended use (Abiteboul, Benjelloun & Milo, 2002). A challenge faced by the organization under review is detecting issues caused by the quality of data at the point of entry into the system from the numerous users. They are mostly typing errors as well as intentional dec isions. Recommendations to improve data quality include use of simple queries or profiling tools (Resnik & Yarowsky, 2000). Others are tracking mail deliverability, verification of information prior to database entry and understanding contents of organizational data and the way it got there. Email and other personalized communications form a considerable percentage of the marketing tools. Therefore, given their high traffic, they can be accurate indicators of data quality. By implementing a process that tracks bounced and returned emails, an organization is able to monitor its data accuracy and make applicable changes (Resnik & Yarowsky, 2000).

Tourism Case Study Example | Topics and Well Written Essays - 1000 words

Tourism - Case Study Example Television shows have also played a great part in popularising destinations. And what better example than that of the Australia Zoo; the zoo, located in the Queensland town of Beerwah, became a major tourist attraction by way of Steve Irwin's 'Crocodile Hunter' wildlife documentaries. The Australia Zoo, which started as a small reptile park, became a major tourist attraction thanks to Irwin's popularity as the Crocodile Hunter. (Debbie Olsen, Canwest News Service.) Tourism departments have woken up to the strength of movies in creating the hype about a destination. Though the incidence of movies being made to promote a destination is less usual, the fact remains that movies popularize travel without primarily intending to. When a recce is done to zero down upon a locale, the primary objective is to suit the requirement of the story. In Indian movies or what is more popular globally as Bollywood movies (these are the Hindi language movies that forms the biggest chunk of Indian movies), it is also important that the shot looks picturesque; to shoot a song sequence, the scene can ridiculously shift to the snow-covered Alps, even if the storyline goes nowhere near Europe. However, in the process, movies make certain locales popular and enhance tourism in that place. For example, the Indian film industry has increased the volume of tourism in Switzerland to such an extent that Lakes and Waterfalls are being named after Indian movie stars and produc ers. Tapping the Consumer Base It is a common phenomenon that tourism boards and local administrative bodies offer various incentives such as discounts in accommodation, food, permission for shooting and even cash incentives, to lure production units. (The Financial Express, 2005.) In India, movie making is big business. Over 1000 movies are released every year (the largest in the world), 3.2 billion movie tickets are sold each year (the largest in the world) and 10,000 music tracks hit the market every year. (Indian Entertainment and Media Outlook 2009 Report.) The Indian Tourism sector contributes 6.23 percent to the GDP and generates a total employment of 8.78 percent. In 2008, USD 100 billion was generated by the tourism industry and this is expected to rise to USD 275.5 billion by 2018. (Jaipur Hotel Deals Blog, 2009.) Watching movies in one-screen theatres (I am not talking here of multiplexes, which are expensive) is a relatively cheap form of entertainment in which millions of Indians indulge. Here films a re almost a way of life with the people and movie stars are demigods. The movie songs (no movie has less than five songs on an average) are an industry on its own. No festival or ceremony is complete without film songs. Television shows are churned out based on movies and their songs. No wonder such a huge consumer base is an attractive proposition and even if five percent of this can be converted and directed towards tourism, it would present a huge earning potential. This huge market is up for grabs for both the national and international tourism boards. It works out wonderfully for the producer who gets to save nothing less than 20 percent of the cost. Jaisalmer - the

Comparing two different styles of policing

Comparing two different styles of policing This essay will examine the difference between these two styles of policing and try and ascertain which is better for the community. Community policing is an oxymoron, for if the police could serve the whole community there would be little point in having a police force at all fn 1 However for the purposes of this essay community policing will have the meaning which is ascribed to it by the Home Office. It is seen as a key and permanent element of reforms to make the police service more citizen focused. The aim is to build a more responsive, locally accountable and citizen-focused police service through a programme to transform policing at a local level to meet the needs of communities. dddddd The notion of zero tolerance policing was inspired by the apparent success of the approach taken in NY, and a variation of it-confident policing-pursued by DCI Mallon in Hartlepool as well as others within the UK. The notion of zero tolerance policing is based upon the broken window theory and the conviction that the best way to tackle serious crime is to tackle disorder in which policies such as the community safety order, parental responsibility order, composite offence and final warning all have a role to play. It is arguable that this policy adopts a social exclusion rather than inclusion policy approach towards community safety. The result may be that healthy urban futures are established but not necessarily all inhabitants will benefit. Crime, disorder, anti-social behaviour and nuisance may all be particularly unpleasant but it is not clear if placing such a strong emphasis upon criminalisation and enforcement is the best way of tackling the problems contributing to and created by those behaviours. It leaves very little space for more constructive actions and even where it is possible to do so, they take place on terms which strengthen the criminalisation of the discourse of social policy so that the measures end up being more about containment and control within the community. In 1996 the London Metropolitan Police carried out a zero tolerance initiative in partnership with the Transport Police, City of London Police and local authority councils. This initiative involved active confrontational measures to deal with homeless beggars, drug dealers, prostitutes and pimps who were congregating at the St Pancreas Railway Station. The result of the action was the temporary displacement of the undesirables to adjoining neighbourhoods until the control measures were withdrawn. The benefits included over 400 arrests of drug dealers and a raising of the quality of life for people in the area (Leigh et al 1998; 73) A recent Home Office Study of policing styles noted that Cleveland Police responsible for Middlesborough remain convinced that zero tolerance is compatible with community policing in a problem orientated policing form. Cleveland police viewed it as a short term prelude to the implementation of longer term measures in high crime areas where fear of, and intimidation by a minority of residents is having a detrimental effect (Leigh et al 1998, 26 and Romeanes 1998). The statutory enforcement powers for zero tolerance are contained within the Crime and Disorder Act with its emphasis on taking back control over unruly neighbourhoods and so it is not unreasonable or unlikely that the Home Office would give the initiative a qualified endorsement although it chooses to term it order maintenance (Jordan 1998 72). Zero tolerance style of policing is popular with a majority of the public who se the police as being tough on crime. In July 2003 an ICM Poll for the think-tank Reform questioned public support for zero tolerance comprising a highly visible policing on the streets bearing down heavily on anti social behaviour and vandalism. 83% thought that this would be a good idea, with over 50% thinking it would be a very good idea. Does Safer Neighbourhood Policing Help p 62-63 Zero Tolerance does have the negative repercussions of souring police community relations and can antagonise racial tensions in neighbourhoods. This is in conflict with the philosophy and practice of community policing which depends upon strong support from the public and discretion from police officers, proactive policing, problem solving and an intimate knowledge of the neighbourhood in which the police are operating, acquiring intelligence and building trust. Officers viewed discretion as an important part of community policing. A firearms officer was outside a school monitoring traffic and flagged down a middle aged man who was not wearing a seat belt. He managed to resist the temptation to alienate the police service further by scoring 5 easy points and after some advice, he let the man proceed on his way. A few months later the firearms officer found himself in an unoccupied house where a gun had been found in very suspicious circumstances. The same man as in the seat belt incident approached him and provided invaluable information which saved many hours of police investigation. The officer maintained that the man assisted him because he had dealt with him leniently in the seat belt incident and the officer wondered if the man would have assisted had he not used his discretion in the earlier incident? The officer said that police should be left to use their common sense on the streets. Cited in The Public and Police by Harriet Sergeant page 52 Is the answer for the two concepts to sit side by side? It would appear that the two concepts are not mutually exclusive and there is a need for both within certain communities. A police system based on consensus and working in and with the community seems the better option for the community as a whole. This method allows the community to be involved in the law enforcement process and encourages the community to be involved in its own safety by the informal policing of its on neighbourhood, collecting intelligence on suspected trouble makers to assist the police. Community policing allows the community to be a partner with the police in crime reduction and as such are more receptive to police initiatives. Zero tolerance should be used selectively in reducing certain types of deviant behaviour such as anti social behaviour and also for knife and carrying weapons, but its success is limited to selected areas. Its use should be limited to a short sharp approach and it should also be seen as a short term policy rather than overall police policy. It has been shown that a tactic of the targeting of repeat offenders and victims, a high level police visibility in some crime hot spots, and problem orientated strategies and police initiatives have worked. Zero tolerance style of policing can impact on human rights and liberties but it is popular with most members of the law abiding community and politicians as it demonstrates that the state is seen to be tough on crime. Of course whatever is the better option for the community depends on whether you look at the community as a whole or a particular section. If one block of flats is being terrorised by anti social behaviour and zero tolerant tactics are adopted to deal with it, it will not be considered beneficial to the whole community if the perpetrators are merely dispersed to a neighbouring block within the same community. What is best for the community can also be said to be the eradication of crime in the first place, so that the causes are addressed (community policing) rather than the symptons (zero tolerance). It would appear that there is a place for a zero tolerance approach within community policing itself particularly if the community is kept informed of the police approach so that it is included in adopting the policy. So although it may be seen to some members of the community as the better style of policing overall it is better to have the community policing system which is a softly softly approach to law enforcement underpinning the relationship between the police and the community.

Eagles :: essays research papers

Eagle, common name for a number of diurnal birds of prey, some of which are the largest members of their family which also includes kites, hawks, buzzards, and certain vultures. The name eagle is somewhat loosely applied, as several of the groups are not particularly closely related to one another, and some birds called hawks are larger than some called eagles. IIGOLDEN AND RELATED EAGLES The golden eagle is distributed through most of the northern hemisphere. This is the eagle that has been regarded from ancient times as a symbol of courage and power because of its large size, superb aerial skills, and the inaccessibility of many of its nest sites, in wild and mountainous country. In Roman myths this eagle is associated with the principal deity, Jupiter. It was the emblem of certain Roman legions, of France under the Bonapartes, of Germany, and of the Russian and Austro-Hungarian empires. In North America the golden eagle occurs as far south as Mexico, but it is most common in the mountainous areas of the western United States and Canada; east of the Mississippi it is relatively rare. Females attain a length of about 1 m (about 3 ft) from the tip of the beak to the tip of the tail, and have a wingspread of about 2 m (about 7 ft). Males are smaller, as is true for most of the birds of prey. A characteristic of the genus is the feathering of the legs down to the toes; in other eagles the lower part of the leg is bare and scaled, as in most birds. The body plumage is dark brown, with a distinct golden wash over the back of the head and neck, giving the species its name. The tail of adults is brown with several indistinct pale bands; that of immature birds is white with a dark brown terminal band. Most golden eagle nests are placed on cliff ledges, but in some areas large trees are preferred. The nest is large and coarse, built of sticks and twigs. The same nest is used from year to year, and the birds add more sticks, so that the nest may eventually be as much as 1.8 m (6 ft) in diameter and 1.5 m (5 ft) high. The usual number of eggs is two, often only one, and occasionally three. They are heavily marked with blotches and spots of various shades of brown.

Learning Theories Amongst Young Adults

Introduction The concept of ‘learning' has been embedded In each and every one of us from the daddy were born. Since, the beginning of man, learning has been incorporated Into our very nature whether we are conscious of It or not; from learning how to control fire to noticing how that fire provides us with warmth and security to ward of wild animals. Learning as defined by the Merriam-Webster dictionary is the activity or process of gaining knowledge or skill by studying, practicing, being taught, or experiencing something'.Over the years, psychologists have come up with different theories on how we learn. Marketers have taken these theories and applied them to gain a better understanding of how consumers learn and behave, in order to develop better marketing strategies to satisfy the needs and wants of consumers. This is commonly known today as consumer behavior. The rapid increases of millennial consumers over the years have Intrigued marketers to further understand and analy ses this new breed of consumers. Hence, to understand their behaviors Is to understand how they learn and process Information.There are many ways to learn and along with that, many different learning theories. In this research, I will be focusing on three mall learning theories related to young adult learning and what are the implications of these theories to marketing. Learning Theories of Young Adults & How Marketers Apply Them To analyses how young adults learn, we have to first understand the term young adult'. In actuality, there is no definition to the term; however it is widely used these days to describe an individual who lies within the transition period between the adolescence to adulthood period.The term is also typically used to better categorize his segment of individuals in researches, studies and even marketing. According to Erosion's Stages of Development, the young adult stage ranges between the ages of 18-35 years (Erikson, 1968). Due to the advancements of this ev er-changing society, learning today Is not the same as It was 20-30 years ago. The exposure to technology from an early age has altered the way these ‘dealt natives' think and process information compared to previous generations before them (Presents, 2001 Thus, the towards understanding how young adults' learn. Knowledge is perception – Socrates.Learning is no longer Just a passive assimilation of knowledge (Pigged, 1968), which is passed down from teacher to student. As Benjamin Franklin once said, â€Å"Tell me and I forget, teach me and I may remember, involve me and I learn†. The conventional student-teacher or teach me' methods of learning can no longer be applied to the young adults of this generation. Instead, the use of a more active learning method such as cognitive learning is more relevant today. Cognitive learning is a theory that defines learning as a behavioral change based on the acquisition of information bout the environment' (Mossy, 2009).There are three main branches of cognitive learning; the iconic rote learning, vicarious learning and reasoning or analogy learning. Iconic rote learning The first area of cognitive learning we will be looking at is Iconic rote learning. Iconic rote learning is defined as learning the association between two or more concepts in absence of conditioning (Neal, Sequester, Hawkins, 2002). The essence of this concept is repetition, where the intended concept is repeated over again to engage the attention of the intended target.On the surface, this concept might seem similar to hat of the classical conditioning method which also involves repetition. However, this concept differs from classical conditioning because of the absence of a stimulus- response mechanism, a direct reinforcement or reward involved. The aim of iconic learning is Just to boost the attention and promote awareness off concept to associate its key attributes. Young adults today are faced with a â€Å"continuous partial atte ntion† syndrome, where there is an overload of information from the use of technology (Coleman, 2013).It is difficult to teach a young adult today in a classroom, specially with the use of smoothness, laptops and gadgets, while simultaneously trying to receive information from the speaker or teacher. Moreover, young adults have the tendency to be distracted by the thought of needing to check their text messages or notifications from social-media circles. This attachment to technology is the reason why the transfer of an intended information or concept, has to be extensively repeated to obtain the constant attention or awareness of the intended person, in order for learning to occur.Herbert Simon, a Nobel-winning economist rote â€Å"Hence a wealth of information creates a poverty of attention†. Therefore, marketers who understand this theory, apply it to their marketing strategies to attract the attention of young adult consumers. Advertisers use mediums such as televis ion commercials, Youth ads, and print media to create a link between the brand and its key benefits to consumers through iconic rote learning. For example, the extensive repetition and occurrences of a Cataracts advertisement, associates the brand to premium coffee.Once consumers have made the connection between Cataracts and premium coffee, consumers will cognitive processing. The presence of these commercials can even be made on digital platforms such as tablets and smoothness through downloaded APS (applications). Hence, with the right amount of exposure and occurrence, marketers will be able to capitalize on the ‘distraction' of technology to learning and use it to their advantage when marketing young adults through infiltrating popular internet mediums such as Backbone and Youth. Vicarious learning Vicarious learning, also known as observational learning (sometimes called modeling or imitation) is simple learning by observing others and copying their behavior Fletcher and Gorton, 2007). Often used in conjunction with Bandanna's social learning theory, made famous by the ‘Boob doll' experiment; considers that children learn complex social behaviors by copying the behaviors of adults. Later on, Bandeau acknowledged that learners also play an active role in the learning process by only choosing models which are consistent with their own personal beliefs and values which produce desired outcomes (Bandeau, 1989).Androgyny, also known as the study of how adults learn, was made popular by Malcolm Knowles who believed that adults are self-directed, goal-orientated and bring life experiences and knowledge to their learning experience (Knowles, 1989). Hence, it is clear that Bandanna's theory not only applies to only children but to young adults as well because they only model those who align with their own prior beliefs and knowledge, to reach a desired goal or outcome. Thus, marketers who understand these learning theories apply them to their marketin g strategies to reach young adult consumers.For instance, popular Swedish retailers H&M use David Beckman (a famous footballer and celebrity) as their brand ambassador and spokesperson for their clothing line. Young adults who identify and look to Beckman as their role model will tend to imitate him; including what he wears in this case. Analytical or reasoning learning Analytical or reasoning learning can be defined as â€Å"an inference process that allows consumers to use an existing knowledge base to understand a new situation or object† (Hawkins and Motherboards, 2010).In analytical learning, critical reasoning based on existing understanding and knowledge is used together with new information or concepts in the learning process. This is common in young adults as they incorporate life experiences and pre-existent knowledge to their learning experience, as mentioned earlier based on the androgyny study (Knowles, 1989). Simply put, this theory of learning helps young adult s use a pre-existing knowledge of something that they familiar with, to learn something that which they are not familiar with.Typically, high-involvement products involve more reasoning thinking because consumers are motivated to learn about products that they are interested Marketers who understand this theory use it to reach young adult consumers. An example of this is the purchase of high-involvement products such as smoothness. Users in Malaysia were between the ages of 25 to 34 (Enterprise News, 2011), hence falling within the young adult category (Erikson, 1968).The consumer behaviorism model suggests that a typical consumer goes through four stages before purchasing a product; recognition, searching for information, evaluation of alternatives and finally, the purchase decision (Kettle and Keller, 2012). Therefore, in the purchase of a smartened, young adults in Malaysia use analytical or reasoning learning to acquire as much information about the smartened when comparing betw een brands and prices.Hence, marketers in the smartened industry, should market their smoothness based on emphasizing on the unique specifications and restorability of price in order to gain a comparative advantage over competitor brands. If the product attributes align with a previous knowledge or experience, then the young adult will be motivated to learn more about the smartened and eventually decide to purchase it. Conclusion Young adults have become the main target market of marketers. Hence, it is critical to understand how they think, behave and learn.In this assignment I highlighted who young adult are and analyses the different cognitive approaches to learning when it comes to young adults which include; iconic rote, vicarious and analytical learning. These learning theories have a direct impact on the decision-making process of young adult consumers in purchasing items. I have also given real life examples which illustrated and describe the appropriate marketing strategies to not only reach but significantly affect and influence the way young adults purchase products.

Childe essays

Childe essays The Evolution of Childe Hassam: The Impressionist in the West Exhibit Substantially inspired during his two excursions to Oregon and the surrounding area in 1904 and 1908, Childe Hassam, an American impressionist, masterfully depicted the scenic beauty of the Northwest in a collection of paintings displayed from December 10th, 2004 to March 6th, 2005 at the Portland Art Museum. Though the focus of the exhibit entitled Childe Hassam: Impressionist in the West is the artwork centered around Oregon, there is a larger, over-arching objective of presenting Hassams evolution as an artist. Born in Dorchester, MA in 1859 and trained in France, Hassam achieved what few artists live to experience: success and wealth. In the span of his lifetime, which ended in 1935, Child Hassam was a successful lithographer and painter. Summoned to the West by his friend, C.E.S. (Charles Erskine Scott) Wood, who has five works in the same exhibit, Hassam found a muse in the landscapes of Oregon, producing 60-100 works in a multitude of media ranging from watercolor and oil to pastel. Providing a complete context, the exhibit displays Hassams early works that evidence early impressionistic techniques such as scattered brushstrokes and emphasis on lighting. By showing the work the that preceded the Northwest paintings including subjects such as the bustling New York City streets, a solitary church with an oceanic background in the light of the sunset, and a mural of women bathing in the nude taken from C.E.S. Woods home, one can observe first hand how Hassams work evolved from accurate, classical works to fully impressionistic ones that concentrated not on precision and perfection, but on color, motion, and texture. Hassams interpretations of the Oregon desert are indeed nothing short of impressionistic splendor. of no particular interest or significance, such as a sagebrush, and breathing life int...

Clan or the Cave Bear essays

Clan or the Cave Bear essays A Patriarchy is the power of the fathers. Passed on through generation to generation. Social, ideological ideas in the political system in which men by force direct pressure through ritual, tradition, law, language, customs, etiquette, education, and the division of labor that determine what part women should or shall not play. In which the female is everywhere subsumed under the male. Ayla posed direct opposition and insolent disobedience to the leaders of the clan; Brun and the Mo-gur, she still could not persuade them to treat her as their equal. She was far stronger than Broud, She could hunt far better than the men could, which endangered her life because hunting with a slingshot was a feat that women were not allowed to do, hunting was the sole province of men of the Clan of the Cave Bear. "When she heard Brac scream, she didn't think of the consequences, she just reached for her sling, quickly grabbed two pebbles, and hurled them." Men celebrated the archaism (the imitation of the old or obsolete tradition) of there clan. The leaders of the Clan of the Cave Bear had great reverence for the patriarchy of the family. Father son relationships were very important, this relationship helped reinforce the child's rank, taught him to hunt, the coming of the manhood ceremony. "...he was past his 11th year and his manhood ceremony had been held." All of these things shaped the males character. ...

Continuum of care for maternal, newborn, and child health in Australia Essay

Continuum of care for maternal, newborn, and child health in Australia - Essay Example 181). Australia is one of the countries experiencing such problems, particularly in the rural areas. Consequently, the government invests a lot of money in the health care sector. The government had planned to develop and implement locally appropriate evidence based sustainable models of service delivery that included a strong health promotion and prevention focus. Many criticisms were noted during this period. Some people especially from the urban areas believed that the government had already done enough and the introduction of such programs would only waste public money. Consequently, health action by both the Australian government and the society can ensure a continuum of care for maternal, newborn, and child health. The Australian government needs to reconsider the provision of a complete harmonized family-centered service system to succeed in providing continuum care for maternal, newborn, and child health (Kuhlthau, Sheila, Jeanne, Alixandra & Diane et al 2011, p. 137). A synchronized structure of early childhood services that can respond to the upcoming and varying needs of mothers and infants in the rural areas is essential. It aids in achieving better results for children. Moreover, the systems are aimed at ensuring that people and the society become friendlier to children and mothers by providing comprehensive services (Kuhlthau, Sheila, Jeanne, Alixandra & Diane et al 2011, p. 137). The agenda can further improve the level of maternal and child health (MCH) services, especially in the rural areas by creating service systems that concentrate on the needs of family, infants and the society at the local level. Maternal and child health is a section of rural service network that comprises of local organizations, intercession services for early childhood, issues of family conflicts and parenting (Costello, Bernice, Adrian and Barbara 1998, p.169).

Re-engineering management Essay Example | Topics and Well Written Essays - 500 words

Re-engineering management - Essay Example In one smÐ °ll city, budget stÐ °ff members did Ð ° study of the purchÐ °sing process Ð °nd leÐ °rned thÐ °t they often spent $150 or more of stÐ °ff time to mÐ °ke Ð ° $5 purchÐ °se. The city reengineered the process. Now, depÐ °rtments Ð °re given responsibility to mÐ °ke Ð °ll smÐ °ll purchÐ °ses. EÐ °ch depÐ °rtment hÐ °s been issued Ð ° bÐ °nk credit cÐ °rd Ð °nd Ð °n Ð °pproved list of vendors. For Ð °ll purchÐ °ses under $1,000 with these vendors, there Ð °re no requisition forms, no purchÐ °se orders, no sign-offs or hÐ °nd-offs. StÐ °ff members Ð °re Ð °ble to buy whÐ °t they need, when they need it, Ð °t Ð ° competitive cost. EÐ °ch month, the bÐ °nk sends the finÐ °nce depÐ °rtment Ð ° tÐ °pe of Ð °ll city trÐ °nsÐ °ctions, Ð °llowing the city to reconcile purchÐ °ses Ð °gÐ °inst its own generÐ °l ledger system. The result: purchÐ °ses Ð °re mÐ °de promptly, equipment does not sit idle for lÐ °ck of smÐ °ll pÐ °rts, Ð °nd the city estimÐ °tes thÐ °t it is sÐ °ving thousÐ °nds of dollÐ °rs. The sÐ °vings in stÐ °ff time cÐ °n not even be cÐ °lculÐ °ted. UnfortunÐ °tely, reengineering enthusiÐ °sts cÐ °n be guilty of over-promising. The fÐ °ct is, process reengineering is not for everyone. In mÐ °tters of policy, public involvement, Ð °nd politics, there Ð °lwÐ °ys will be Ð ° need for extensive consultÐ °tion Ð °nd meetings. If you streÐ °mline those processes too much, the public mÐ °y perceive thÐ °t it is being left out. Ð lso, when Ð °n orgÐ °nizÐ °tion is going through Ð ° crisis, BPR Ð °nd other innovÐ °tions Ð °re inÐ °ppropriÐ °te, even though the crisis mÐ °y force people to tÐ °ke Ð ° fresh look Ð °t how they do business once the crisis is over. In such highly contentious controversies Ð °s bÐ °ttles between environmentÐ °lists Ð °nd developers, Ð ° highly streÐ °mlined process mÐ °y cÐ °use more problems thÐ °n it solves. Ð s it wÐ °s commented, process reengineering includes chÐ °nges in five mÐ °jor pÐ °rts of business: strÐ °tegy, process, technology, orgÐ °nizÐ °tion Ð °nd culture. Within these